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AVARTEN | World leader in luxury brands & high-quality products
Radomir Dawid Alejew
Man with vision, passion, and unwavering dedication
Radomir Dawid Alejew is the Founder and Chairman of Avarten, a global leader in luxury and innovation with diversified interests. His passion and dedication have driven his success in transforming the luxury industry across multiple ventures worldwide.
Entrepreneurial Journey
Radomir Dawid Alejew is a visionary businessman, investor and art collector. He is a global luxury and innovation leader with a profound passion for beauty and excellence. Born in Poland and raised in Germany, Radomir's journey into the business world began with his deep expertise in logistics and importing cosmetics and perfume ingredients. In 2016, Radomir launched La Vie Skin (LVS) in Germany, driven by a desire to redefine luxury skincare. Uniting his extensive knowledge of the supply chain and his connections with leading professionals, top cosmetologists, nutritionists, and doctors, Radomir set out to create the LVS brand. Cosmetics and food supplements from LVS use rare ingredients that slow aging and help with skin regeneration. Under Radomir's leadership, LVS quickly reach across multiple countries worldwide.
Radomir relentless drive for innovation and commitment resulted in the founding of Avarten Group in 2020. Avarten is a group of companies that have luxury brands of cosmetics, food supplements, coffee, alcoholic beverages, perfumes, and clothing, distribution of cosmetics, ingredients of cosmetics and perfumes, and FMCG coffee under the umbrella. Today, as the CEO and driving force behind the Avarten Group, Radomir Dawid Alejew is dedicated to leading the companies into new realms of luxury and innovation, shaping the future of beauty, real estate, marketing, and investments.
Entrepreneurial Journey
Radomir Dawid Alejew is a visionary businessman, investor and art collector. He is a global luxury and innovation leader with a profound passion for beauty and excellence. Born in Poland and raised in Germany, Radomir's journey into the business world began with his deep expertise in logistics and importing cosmetics and perfume ingredients. In 2016, Radomir launched La Vie Skin (LVS) in Germany, driven by a desire to redefine luxury skincare. Uniting his extensive knowledge of the supply chain and his connections with leading professionals, top cosmetologists, nutritionists, and doctors, Radomir set out to create the LVS brand. Cosmetics and food supplements from LVS use rare ingredients that slow aging and help with skin regeneration. Under Radomir's leadership, LVS quickly reach across multiple countries worldwide.
“My passion for beauty, people, luxury, and art drives everything at Avarten. We strive to create experiences that are not just luxurious but also meaningful and inspiring.”
-Radomir Dawid Alejew
Radomir relentless drive for innovation and commitment resulted in the founding of Avarten Group in 2020. Avarten is a group of companies that have luxury brands of cosmetics, food supplements, coffee, alcoholic beverages, perfumes, and clothing, distribution of cosmetics, ingredients of cosmetics and perfumes, and FMCG coffee under the umbrella. Today, as the CEO and driving force behind the Avarten Group, Radomir Dawid Alejew is dedicated to leading the companies into new realms of luxury and innovation, shaping the future of beauty, real estate, marketing, and investments.
La Vie Skin
The pioneer luxury brand for the other 4 brands (Prael, RL7, Solunetic, and Dr. Haar) for cosmetics, food supplements, beauty, and wellness.
Pearlani GmbH
An online store with the largest selection of perfumes, cosmetics and dietary supplements from more than 200 brands.
Avarten
Dedicated to developing and realizing innovative ideas in the luxury industry to serve the people the best.
Avarten Real Estate
Specializes in providing high-level services in investment, buying and selling properties in Dubai for clients worldwide.
Achievements and Awards
Under Radomir Dawid Alejew’s visionary leadership, Avarten has achieved numerous accolades, cementing its reputation as a trailblazer at the intersection of art, beauty, and luxury.
“My passion for beauty, people, luxury, and art drives everything at Avarten. We strive to create experiences that are not just luxurious but also meaningful and inspiring.”
