Art has long formed part of Avarten’s identity beyond its commercial activities.In Warsaw, two flagship La Vie Skin boutiques, created primarily for the retail sale of the brand’s cosmetics, also served as exhibition spaces. Works by recognised artists, including Andrzej Fogtt, Szymon Chwalisz and Salvatore Luxe, were presented within the boutiques, bringing together retail, contemporary art and culture in a distinctive setting. In 2021 and 2022, charity auctions were also organised around these activities, with proceeds supporting children requiring medical treatment and specialised care. Today, this part of Avarten’s history continues to inform the Group’s wider engagement with culture, philanthropy and social initiatives.