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DATA & TECHNOLOGY
Artificial intelligence is becoming part of how businesses operate.
Avarten is expanding its activities in artificial intelligence, data and automation, making technology an increasingly important part of the Group’s long-term development. At the centre of this direction is Cyber Hulk, one of Avarten’s most significant technology projects. Cyber Hulk was conceived around a fundamental shift in modern marketing: moving from multiple disconnected platforms toward one integrated operating environment in which artificial intelligence can analyse, coordinate and increasingly execute marketing activity.
CYBER HULK
From marketing tools to a Marketing Operating System
Cyber Hulk brings advertising, SEO, content, analytics, e-commerce, automation and performance data into one connected system. Artificial intelligence sits at the centre of the platform, supporting planning, decision-making, execution and automated workflows across the marketing function. The ambition is to move beyond AI as an analytical or content-generation tool and develop a system capable of acting more like an AI Marketing Manager understanding performance, identifying priorities and coordinating activity across channels.
"AI AS A CORE AREA OF GROWTH"
Avarten is making artificial intelligence, data and automation an increasingly important part of the Group’s future development. Cyber Hulk is central to this direction. Its significance extends beyond a single product: the project represents Avarten’s move into technology businesses where AI becomes part of day-to-day operational decision-making, execution and management.
As the platform develops, Avarten intends to deepen its presence in AI-driven business systems, data and automation - areas the Group sees as increasingly fundamental to how companies will operate, compete and scale.
AI AS A MANAGER, NOT JUST A TOOL.
Cyber Hulk reflects a broader shift in Avarten’s technology strategy from using artificial intelligence as a supporting capability to building businesses in which AI becomes part of the operating structure itself.
