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AVARTEN | World leader in luxury brands & high-quality products

Branding for Celebrities

Crafting Captivating Perfumes & Luxury Skincare for Icons From Formulation to Fame

We Create Your Dream Line

At Avarten, we transform concepts into refined luxury experiences. With a passion for artistry and precision, we craft signature fragrances, skincare cosmetics formulas, and beauty collections that not only enhance beauty but also tell unforgettable stories. Our expert formulation, innovative development, and seamless distribution ensure that every product elevates your brand. Our branding for celebrities is not limited to any location and reaches clients worldwide. Whether you're seeking a bespoke fragrance or a cutting-edge beauty line, we bring your dream to life with unparalleled dedication and craftsmanship.

about us

Celebrities Choices

Perfume Creation

Perfume Creation

Avarten creates fragrances of emotional experiences. Each perfume is tailored to reflect the essence of your vision, evoking the specific feelings and atmosphere you wish to convey to your clients. With a blend of luxury and artistry, we ensure that your fragrance becomes a lasting memory for anyone who wears it.

Skincare & Cosmetics

Skincare & Cosmetics

We believe that beauty starts with healthy skin. We formulate skincare and cosmetic products in European laboratories, collaborating with dermatologists and providing the necessary certifications and dermatological testing. Whether it’s a rejuvenating serum or a luxurious moisturizer, we carefully craft each product to promote skin health while providing a touch of elegance and care.

Beauty Line Expansion

Beauty Line Expansion

Your brand deserves a diverse and complete beauty offering. We help you expand your product line with beauty essentials that resonate with your audience. From makeup to skincare innovations, our beauty products are designed to reflect the quality and luxury that your brand stands for, giving your customers everything they need to look and feel their best.

Latest Creations

Eterno

Extract De Parfum

Eterno

"An Eternal Mark of Elegance”

Eterno
For gentlemen who appreciate life’s finer things

Eterno, born from the visionary artistry of renowned Italian tailor Maurizio Canale, is a tribute to timeless craftsmanship and Italian sophistication. Avarten has brought Maurizio Canale’s vision into perfumery, overseeing formulation, distribution, and branding. This fragrance is more than a scent, it's an experience that envelops its wearer in luxury and prestige, exuding confidence and grace. With every spritz, Eterno leaves an unforgettable trail of opulence, designed for the man who savors life's finest moments. A lasting symbol of elegance, Eterno lingers, transcending time and capturing the essence of immortality.

The Art of Packaging

Each Eterno purchase comes in a stunning, eco-friendly art box, designed to reflect the fragrance's whimsical elegance. With vibrant colors and intricate details, the unboxing experience is a true delight, showcasing the commitment to both luxury and sustainability.

The Perfect Blend

top notes

Top Notes

Pink pepper, Vodka, Rum

middle notes

Middle Notes

Pink pepper, Vodka, Rum

Base Notes

Base Notes

Pink pepper, Vodka, Rum

Maurizio Canale
“A sartorialist creator of Neapolitan haute couture, mastering timeless artistry”

The visionary behind Eterno, Maurizio Canale, is more than an influencer, he is a trendsetter in the world of luxury and style. For over 9 years, Maurizio has mastered the art of tailoring, crafting exquisite garments that merge modern sophistication with timeless tradition. His designs reflect the personality and style of the wearer, while exuding exclusivity and refined elegance. With a passion for perfection, Maurizio's collaboration with Avarten resulted in Eterno, a true masterpiece of prestige and individuality.

Maurizio Canale Itialian
Ever dreamed of having your fragrance or Skincare brand?

At Avarten, we specialize in branding for celebrities by transforming fragrance ideas into successful brands along with high-effective skincare cosmetics. Whether you’re looking to develop a signature scent or launch a full-scale skincare line, we provide end-to-end solutions according to your needs.

Let’s create something extraordinary together