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Famous Italian Neapolitan Tailor Maurizio Canale Launches New Perfume – Eterno

Famous Italian Neapolitan Tailor Maurizio Canale Launches New Perfume - Eterno

Eterno Extract De Perfum, expertly formulated, branded, and distributed by Avarten, is now available worldwide at Pearlani.

The world of luxury fragrance has a new masterpiece, Eterno by Maurizio Canale. This Extract de Parfum is a blend of sophistication and sensuality. The Eterno’s prestigious launch event, held in the UAE, was a grand event attended by notable figures. 

Hosted by Avarten and Maurizio Canale, the event welcomed an elite gathering of industry experts, fashion enthusiasts, and fragrance connoisseurs. Canale, in his address, spoke of his inspiration behind Eterno and how the fragrance serves as a natural extension of his craftsmanship. Guests experienced the perfume firsthand, indulging in the layers of its exquisite composition. The success of the launch was evident, with attendees praising Eterno as a fragrance that truly embodies luxury and exclusivity.

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With a distinguished career in haute couture, Murizio has long been known for crafting bespoke garments that adorn celebrities and influencers. With over nine years of expertise in the world of luxury tailoring, Canale has dressed those who seek perfection in every stitch and fabric. His creations speak of dignity, tradition, and an unwavering commitment to excellence. He is an influencer with more than 100k followers across all social media platforms.  With a clientele of elite personalities, his Neapolitan tailoring has set new benchmarks in luxury tailoring with the use of Italian and English fabrics from the best manufacturing companies.

His start in perfumery was driven by a desire to extend his artistry beyond fabric. Avarten, a renowned name in cosmetic formulations and luxury distribution, played a pivotal role in bringing Canale’s olfactory vision to life. With extensive experience in crafting cosmetics and perfumes, Avarten ensures that Eterno is a masterpiece that mirrors Canale’s dedication to perfection.

Avarten does branding for celebrities, in cosmetics and perfumery, seamlessly handling everything from formulation to distribution. With expertise in crafting luxurious beauty products and sourcing premium ingredients, Avarten ensures that every detail is perfected. When you rely on Avarten, every aspect, from concept to creation, is meticulously managed, allowing brands and personalities to shine effortlessly.

Eterno, the Extract de Parfum is designed for the modern gentleman and embodies bold elegance and refined luxury. Opening top note with an invigorating blend of pink pepper, vodka, and rum, it commands attention from the first spritz. The heart note reveals the rich warmth of roasted coffee, praline, and oakwood, adding depth and intensity, while the lingering base of vanilla, patchouli, and musk ensures a sophisticated, unforgettable presence. With a 35% oil concentration, Eterno offers exceptional longevity, making it a statement of enduring allure. Encased in a luxurious, recyclable art box, it stands as a testament to sustainable opulence, redefining the essence of timeless masculinity.

At the launch, Maurizio Canale expressed his vision for Eterno: “Just as the suits I craft beautify gentlemen, this perfume will complete their presence. Wherever they go, this scent will make them unforgettable.”

Radomir Dawid Alejew, CEO of Avarten, added: “We explored many fragrance profiles, but the final composition of Eterno was refined to reflect exactly what Maurizio envisioned, a commanding scent that makes its wearer stand out in any gathering.” Canale further emphasized that the journey of creating Eterno was easy with the expertise of Avarten. He hinted at potential future collaborations, signaling a continued fusion of fashion and fragrance in his evolving brand.
Eterno by Maurizio Canale is now available for purchase exclusively at Pearlani, the ultimate destination for luxury beauty and fragrance. Experience the elegance of Eterno and embrace the essence of timeless luxury.

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