CONSUMER BRANDS & DISTRIBUTION
From concept to market.
Avarten develops, launches and distributes consumer brands across international markets. The Group’s activities cover the full commercial journey from product concept, sourcing and manufacturing to brand creation, market entry, distribution, retail and e-commerce. Across beauty, wellness, food & beverage and selected FMCG categories, Avarten combines product development with commercial execution and access to international markets.
FROM CONCEPT TO MARKET
-
Brand creation
Development of positioning, identity and commercial concepts for new consumer brands.
-
Product development & sourcing
Product development, manufacturing relationships, sourcing and supplier coordination across selected categories.
-
Market entry
Preparation and execution of market entry strategies, including commercial positioning, channel development and regulatory coordination where required.
-
Distribution
Wholesale, retail and professional distribution through selected commercial channels and partners.
-
Retail & e-commerce
Direct-to-consumer sales through physical retail, digital commerce and online platforms.
-
International expansion
Development of brands across new markets through distribution agreements, commercial partnerships and cross-border sales channels.
COMMERCIAL DEVELOPMENT
Avarten’s development began in consumer businesses and international distribution and has progressively expanded into technology, real estate, advisory, investment and international business networks.
Today, the Group combines operating companies with capital, commercial infrastructure and international relationships that support development across markets.
INTERNATIONAL MARKET ACCESS
Avarten’s consumer and distribution activities are supported by relationships with manufacturers, suppliers, distributors, retailers and commercial partners across Europe, the Middle East and other international markets. The Group uses this network to support product launches, market expansion and the development of new consumer opportunities across multiple jurisdictions.
