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Avarten Group is all Ready to launch a new perfume line in December

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Maurizio Canale’s Eterno Extrait De Parfum is hitting the market in December 2024 in collaboration with Avarten Group.

Avarten Group is a global leader in luxury. Its prestigious portfolio continues to redefine elegance and sophistication by creating iconic brands by partnering with the most renowned talents around the globe. Avarten manages every stage of production and distribution to ensure unmatched craftsmanship and quality across all luxury sectors. The group is renowned for creating luxury brands for celebrities and influencers worldwide. Avarten is going to unveil its latest masterpiece in December, a fragrance line that was born out of an extraordinary collaboration between Maurizio Canale, a distinguished Italian Neapolitan haute couture designer celebrated for his impeccable artistic ability. 

Maurizio canale: the Sartorialist visionary

Maurizio is more than a tailor. He is a master of timeless elegance. Maurizio Canale, a native of Naples, Italy has spent nine years creating haute couture designs that tell stories. He is known for his dedication to the art and craft of tailoring. His bespoke designs reflect the individuality of the wearer while combining modern aesthetics with traditional craftsmanship.

Maurizio was inspired by his mother’s exquisite handwork when he was a young boy. He developed a passion for transforming plain fabrics into sartorial works of art. His creations are more than just fashion. They exude exclusivity, uniqueness, and a commitment to quality. The same philosophy is now extended to his venture into the world of fragrances, where he combines his signature artistry and Avarten’s vision of luxury.

Avarten and Maurizio Canale: A collaboration of Elegance
Avarten Group’s collaboration with Maurizio Canale represents a fusion of two worlds: luxury craftsmanship and timeless art. Together create Eterno, a new perfume line, an elegant fragrance that captures Italian sophistication. This new venture combines Maurizio’s expertise in bespoke tailoring and Avarten’s legacy of innovation to create a fragrance that embodies a mark of distinction for all time. Eterno is more than a fragrance, it’s a sensory experience that celebrates the best moments of life.

Eterno Extrait De Parfum

Eterno, derived from the Italian word “eterno” (eternal), is a modern fragrance for men who value exclusivity and elegance. Eterno is a luxurious fragrance that offers a unique sensory experience. It’s a blend of bold, refined notes that transcends the traditional scents.

The Fragrance Notes

Top Notes

  • Pink pepper: A vibrant heat to awaken your senses.
  • Vodka & Rum – Bold, celebratory, and evoking a feeling of indulgence.

Middle Notes

  • Roasted coffee: Rich, dark and smoky. Comforting but seductive.
  • This smooth and nutty note is a delicious way to add decadence.
  • Oakwood: earthy and sophisticated, a fragrance that is grounded.

Base Notes

  • Vanilla: A creamy sweetness that soothes the senses.
  • Patchouli: earthy depth with an understated elegance.
  • Musk: A seductive, powdery finish that leaves an impression.

The Bottle

The Eterno bottle was inspired by Maurizio’s tailored suits. It is a piece of art. The geometric design is clean and sophisticated, while the clear glass displays the fragrance. This extrait de parfum contains 35% oil and promises long-lasting appeal with each spritz. This fragrance is wrapped in a beautiful box, which is an art piece with beautiful inspiring paintings of famous Ukrainian artist Akserova Sabina. The box is a larger canvas that represents Italy and the world of Italian gentlemen.

The bottle is of 100ML, 65% vol, 3.4 floz, Extrait de Parfum, Oil concentration: 35%

The Eterno bottle

An Eternal Mark Of Elegance

Eterno is more than just a perfume. It’s an expression of refinement. Every note, from its lively opening to the sensual dry-down, weaves a tapestry that is full of luxury and charm. This fragrance was created for the discerning confident man who craves exclusivity.

Eterno will make December a memorable month for Avarten Group. This fragrance pays homage to elegance that has stood the test of time and is a manifestation of Maurizio’s artistic vision. This new perfume will take you on a journey of refinement and elegance. 

Want to create Your Own Perfume or Cosmetics brand?

Avarten helps celebrities and influencers to start their signature brands of perfumes and cosmetics. Not just helping to start but also walking with them through the complete journey– the initial stage to success. With years of experience and expertise, Avarten provides end-to-end support from concept development to launching and growing your signature brand.Avarten ensures that your brand achieves the recognition and success it deserves. From branding and product formulation to marketing and distribution, we handle it all so you can focus on what you do best. Don’t wait to turn your dream into reality. Connect with Avarten Group today and start building your legacy in the world of perfumes and cosmetics.

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