Date: Tuesday, May 27, 2025
Location: The Bvlgari Yacht Club, Dubai
Presented by: Pearlani, in partnership with Avarten Group
On the evening of May 27th, 2025, Dubai played host to one of the most exclusive and refined events of the year, Pearlani Privé, a private showcase of luxury, artistry, and innovation held at the prestigious Bvlgari Yacht Club. Set against the shimmering backdrop of the Arabian Gulf, this elevated gathering was orchestrated by Pearlani in collaboration with Avarten Group, luxury skincare house La Vie Skin, and artisanal coffee brand Be Yourself.
Pearlani Privé is the signature event of Pearlani, an international online niche store for luxury perfumes and cosmetics. Dedicated to unveiling exceptional beauty and skincare experiences, this year’s edition introduced two defining launches: Eterno, a signature fragrance created by legendary Italian tailor Maurizio Canale, and the latest clinically advanced skincare collection by La Vie Skin, the renowned German cosmétique house.
With a guest list that included global influencers, A-list actors and actresses, high-profile fashion icons, TV personalities, and elite entrepreneurs, the evening unfolded as a meticulously curated, multi-sensory journey into the heart of modern luxury. From bespoke fragrance rituals to interactive skincare showcases, every element reflected the elegance, innovation, and craftsmanship that define the Pearlani experience.
For Avarten Group, recognized for its leadership across luxury real estate, fashion, and cosmetics, this was more than a partnership, it was a chance to help shape and elevate the entire brand narrative. Their instrumental role in curation ensured that Pearlani Privé was as thoughtfully orchestrated as it was unforgettable. Together, these visionary brands seamlessly merged heritage, modern storytelling, and future-forward luxury.
Night of Vision and Luxury
This was not just an event, it was a global statement of refinement and purpose. Pearlani Privé brought together an elite assembly of the region’s most influential figures, who arrived beneath the golden Dubai sunset in chauffeured vehicles and designer ensembles. The ambiance was designed for distinction: a place where innovation met intimacy, and every sensory touchpoint was intentional.
From the custom scent notes subtly infused throughout the open-air venue to the elegant lighting, immersive displays, and gourmet culinary offerings, guests were transported into a world where experience was luxury, not simply a setting but a story, unfolding moment by moment.
La Vie Skin: Clinical Excellence Sensory Appeal
A key highlight of the evening was the debut of La Vie Skin’s latest collection, a brand globally respected for its ability to merge high-performance science with refined skincare indulgence. Guests explored interactive displays featuring the brand’s newest regenerative serums and anti-aging treatments, each grounded in clinical efficacy while delivering an elevated sensory ritual.
For Avarten Group, the partnership with La Vie Skin reinforces a shared commitment to innovation without compromise, championing brands that elevate both performance and presentation. The skincare showcase affirmed La Vie Skin’s place within the elite circle of global cosmetic luxury.
A Signature Experience: Bespoke Perfume Atelier
Pearlani’s Bespoke Perfume Atelier offered guests a rare and personal luxury, the opportunity to craft their own fragrance guided by master perfumers. From selecting rare base notes to blending exotic accords, each scent became an expression of identity and memory. This intimate ritual embodied Pearlani’s ethos: that beauty should never be generic, but always personal, intentional, and inspired.
Avarten Group: At the Heart of Curated Luxury
For Avarten Group, events like Pearlani Privé are more than showcases, they are manifestations of our philosophy. As a holding company with a growing footprint across fashion, real estate, cosmetics, and experiential luxury, we view these gatherings as key moments to build bridges between visionaries, highlight partners who push boundaries, and connect our elite clientele with unforgettable experiences.
A Resounding Success, and a Legacy in the Making
CEO Radomir Dawid Alejew’s presence at the event was a reflection of our hands-on leadership approach. His opening remarks reminded attendees that the future of luxury lies in emotional connection, timeless design, and bold creativity, all values deeply embedded in the Avarten DNA.
From start to finish, Pearlani Privé was hailed as a resounding success, a masterclass in modern luxury branding, experiential storytelling, and curated elegance. It marked a pivotal moment not only for the brands involved, but for the evolution of Dubai’s luxury landscape.
One of the evening’s most anticipated highlights was the global unveiling of “Eterno”, a bold and sophisticated new fragrance by Maurizio Canale, the legendary Italian tailor celebrated for his mastery of Neapolitan craftsmanship. Known for bridging timeless menswear with modern fit, Canale has now extended his creative legacy into scent.
Eterno is a reflection of his design philosophy, masculine yet understated, sensual yet enduring. With rich notes of amber, leather, spice, and soft florals grounded by warm woods, it tells a story of identity, heritage, and elegance that lasts beyond a moment, a fragrance designed to be remembered.
As sponsor and strategic partner, Avarten Group is proud to support initiatives that celebrate this level of craftsmanship and storytelling. The collaboration with Pearlani, La Vie Skin, and visionaries like Canale represents just the beginning of a larger mission: to shape the global narrative around excellence, elegance, and immersive luxury living.
As Pearlani continues its international expansion, reaching new markets and forging deeper emotional bonds with its clientele, Pearlani Privé stands as a standard-setter — a model for what experiential luxury can truly become.
We look forward to co-creating many more transformative moments with our growing global network of tastemakers, pioneers, and dreamers.
